PROFARM GROUP
Pro Farm Group is a scientifically driven, farmer-focused company dedicated to commercializing bio-based crop technologies for a new era of production agriculture. ProFarm’s technologies are for all crops and growing geographies, from corn and soybean farmers in the Midwest to tree nut and specialty fruit and vegetable growers on the East and West Coasts. They use their proprietary technology to develop crop solutions that address modern-day production agriculture challenges such as resistance management, rising costs, and regulation so farmers operate profitably, safely, and sustainably.
Over 75 technical product brochures produced for a wide variety of audiences. Brochures included technical product details, mode of action information, field data, art of use, integrated pest management programs, compatibility, and more.
Researched, written, edited, designed, placed and promoted educational articles highlighting the benefits of a particular product or farming practice. Articles generated the attention of top target customer.
Direct mail pieces designed for specific products and target crops distributed throughout the growing season. Pieces included product messaging, branding, art of use and field data.
Focused the branding to create a consistent visual presence in trade magazines. Used print ads to educate vs. simply create brand impressions.
Created a consistent visual identity across all tradeshows and events in 14 different territories. More than 50 banners were created to support the variety of products and crops targeted.
