NEVADA TRUCKING ASSOCIATION

SHAPING THE LOOK AND LANGUAGE

OF A STATE TRANSPORTATION BRAND

BRANDING

The Nevada Trucking Association is a nonprofit association dedicated to promoting the interests of the trucking and bus industries throughout the state of Nevada. Though all the producers of the NTA’s existing creative were committed to presenting the organization with excellence, they lacked cohesive brand guidelines to ensure a consistent brand voice and uniformity across all marketing collateral.

SHAUNA OFFERS A PACKAGE THAT’S HARD TO FIND THESE DAYS -- SHE HAS A FRESH PERSPECTIVE ON THE STATE OF DESIGN AND ITS CONNECTION TO HER CLIENTS AND, A GOOD OLD-FASHIONED ATTITUDE ABOUT CLIENT SERVICE. SHE DELIVERS HIGH-QUALITY WORK, AND OFTEN SUGGESTS WAYS TO IMPROVE A PROJECT. WE’VE HAD A VERY COLLABORATIVE AND PRODUCTIVE RELATIONSHIP FOR FIVE YEARS.” -- Sam Stone, Communication Advisor, TalkWorkshop

VISUAL STRATEGY & STANDARDS

The Nevada Trucking Association loves its recently redesigned logo, so we used the new logo as a springboard for the NTA’s visual standards. The brand guidelines clearly define logo usage and variations; typography and a color palette that reflect the NTA’s values and personality ensure that all collateral is presented in a consistent manner that is aligned with the brand voice.

BRAND VOICE

We worked with the NTA to establish a clear set of visual standards based on the organization’s strong, ethical, intelligent and sustainable personality and values.

RESULTS & TAKEAWAYS

The branding initiative successfully established the Nevada Trucking Association as a distinct entity.

A cohesive visual identity system that differentiates the NTA.
Enhanced internal and external perception of the organization’s mission and value to the industry.
Consistent application of the new brand across all platforms and materials.