AROMATICA ORGANICS
Aromatica Organics was the retail brand of High Quality Organics, the largest organic ingredient supplier in the U.S. The brand was often a side project – periodically managed with little investment – yet the owners felt the brand could go somewhere if prioritized. Harvest Marketing & Consulting, along with the Vice President of Sales at High Quality Organics, was tasked with revitalizing the brand and positioning it in retail to increase revenue for the company.
Aromatica Organics was a basic line of retail spices and spice blends with outdated branding, packaging, and limited distribution. The brand needed a product manager who could use existing sales and market data to create updated product offerings that were relevant to retailers and consumers, therefore creating new distribution and additional revenue for the parent company, High Quality Organics.
Harvest Marketing & Consulting analyzed past sales and learned that the highest-grossing products were blends unique to the brand. We then utilized existing market data – both spice category sales at retail and consumer purchasing trends, along with feedback from retailers - to formulate six new product lines that included global spice blends, American culinary blends, no salt blends, superfood powders, and teas.
Aromatica Organics had several products – superfood powders, culinary blends, and single ingredients - distributed exclusively in Costco’s western region generating $1M in new revenue in two years.
